Moncler Genius EXPLORING NEW TERITORIES from SEVENSTORE on Vimeo.
For the next instalment of Moncler Genius - an urban anthropologist, Sergio Zambon turns to the study of youth movements – both real and imagined–into an opportunity for design. This season, the energy of 2020 clashes with a 70’s pop feel while iconic characters such as the preppy, the hippie and the punk inspire the attitude and items of the collection. From the chino pants to the parka, from metropolitan black to the idea of using blankets as capes, all of it is seen through the Moncler filter. Nylon, heavy satin for outerwear, and the down jacket in every version from upholstery corduroy to print – and blended in an all-inclusive mix that reflects the reality of the contemporary customer.
In order to gain depth and unexpected nuance, the collection is conceived as a collaboration with the whole city of Los Angeles. Through contributions from key LA-based creative players, Moncler gets a touch of the city’s sun-kissed, laid back spirit. Libertine provide rhinestone and glitz used on shirts and sleeveless jackets, UNDEFEATED - the black nylon basics seen anew with a punk twist; Balt Getty devised lively street art patterns and AD.III constructed the industrial metal jewellery worn on top of down jackets.
The colour palette is a mix of emerald, green and Prussian blue with rusty seventies tones and black lit with bright touches of glue pink mixed with orange. Accessories highlight the anthropological mix of styles and decades with seventies flat sneakers, boots, fur hats, plus practical duvet-carriers.
Coming soon to SEVENSTORE.
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