SEVENSTORE x LACES OUT! Festival 2019
SEVENSTORE will partner with Laces Out! festival this June to celebrate the launch of the brand new adidas ZX 4000 4D.
A shoe that places both feet in the future of footwear design, the launch will be supported through a newly commissioned multisensory installation housed at Laces Out! festival on Saturday 22nd June.
Laces Out! Festival is an annual exhibition and celebration of sneaker and trainer culture, now one of the largest events of its kind in the UK. The 2019 edition of the festival takes places in Liverpool’s industrial north docks at Invisible Wind Factory from 1pm-5pm, with the adidas ZX 4000 4D installation housed in the venue’s basement.
A powerful blend of modern tech and athletic design, the ZX 4000 4D model provides a stylistic update to the original ZX 4000. The reissue is placed atop a midsole made from Carbon4D, adidas’ groundbreaking footwear technology. The Carbon4D midsole creates an experience tuned to the individual, based on extensive learning and digital modelling.
Comprising a series of 4D laser panels within the Invisible Wind Factory Substation, the installation will exist as an immersive, walk through experience, a 4D visual environment which digitally responds to individuals as they make their way through the space. Physical, analogue movement through the installation will trigger visual shifts and contortions within the 4D lattice AV environment, creating a highly personalised, immersive AV experience driven uniquely by each user. Whilst the area will house a bespoke soundtrack curated by Liverpool production duo UZU at Bido Lito!’s AI AUDIO LAB, currently housed in SEVENSTORE.
Ultimately, the installation allows existing analogue forms to dictate the digital movements of the future.
The ZX 4000 4D installation will be available to experience for one day only. The brand new adidas ZX 4000 4D reissue will be available to purchase at a retail point situated next to the installation.
Laces Out! Festival is a ticketed event. Buy tickets here.
Launching online on the 21 JUN 19.
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